Public relations campaigns : an integrated approach
By: Luttrell, Regina
Title By: Capizzo, Luke W
Material type:
BookPublisher: Thousand Oaks, California : SAGE Publications, Inc., c2019.Description: xxvii, 276 p. : ill. ; 25 cm.ISBN: 9781506332512Subject(s): Public relations | Public relations -- ManagementDDC classification: 659.2 LU PU
| Item type | Home library | Call number | Status | Notes | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 LU PU (Browse shelf) | Available | July2018 | T0060039 |
Total holds: 0
Includes bibliographical references and index.
About the authors -- Introduction: campaigns in the professional public relations context -- Introduction to integrated campaigns -- Strategic communication campaign fundamentals -- Understanding peso -- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectives -- Strategies -- Tactics -- Implementation -- Reporting and evaluation -- Formulating an integrated campaign : case studies -- Appendix -- Glossary -- References -- Index.